Before The Lights
Go Up.

Everything you need to know before October 13. What the summit is, how it runs, and what happens once you are in the room.

FAQ — For Attendees

THE ATTENDEE'S CALL SHEET.

Three days, virtual, built for anyone whose brand lives or dies on how it looks and sounds. Creatives making the work. Entrepreneurs building the brand. Businesses hiring the talent. If you are ready to look different in the age of AI, this room is for you.

October 13, 14, and 15, 2026. Tuesday through Thursday. 10am to 1pm Pacific, 1pm to 4pm Eastern, all three days.

Nothing. All three days are complimentary. There is one optional paid upgrade, the Backstage Pass, which starts at $97 and gives you the recordings, the prompt packs, the VIP room on day three, and founding access to the Director's Set.

No. Come as you are. You will leave directing it.

The live rooms are complimentary. Keeping every session afterward comes with the Backstage Pass upgrade.

No. Come to what you can. Each day stands on its own.

The Backstage Pass is the paid upgrade. You keep every speaker session, you get the prompt packs from all three days, you join the VIP room on day three after the main stage closes, and you get founding access to the Director's Set where the Style Lock prompt tools live. Early price is $97 and it goes up as the summit gets closer.

GET THE BACKSTAGE PASS

What You Walk Away With

Three Days. No Filler.

This is not a webinar with a pitch at the end. Here is what is actually waiting for you in the room.

DIRECTION, NOT PROMPTS.

You will watch real creatives direct AI instead of begging it. The difference is the whole point, and you will see it live.

THE VISUALS PEOPLE STOP FOR.

Branding and visual direction that make your work look like nobody else's. Not another thread of tool recommendations.

A LINEUP THAT WORKS.

Every speaker was chosen because they build, not because they post. You are learning from people doing the work right now.

BUILT FOR WHERE YOU ARE.

Whether you make the work, hire the work, or run the brand paying for it, there are sessions pointed directly at you.

SYSTEMS, NOT JUST IDEAS.

AI agents and workflows tailored to creative work, so you leave with something you can actually run on Monday.

BRING YOUR QUESTIONS.

Live rooms with real time answers. You are not watching a recording pretending to be an event.

THE ROOM ITSELF.

Creatives, founders, and brand owners in one place for three days. Some of the best things that happen here will not be on the schedule.

COME AS YOU ARE.

No AI experience required. If you have never opened a single tool, you will still keep up.

THE BACKSTAGE PASS

Keep every session, get the prompt packs, join the VIP room on day three, and get founding access to the Director's Set. The paid upgrade.